# Google Analytics
> Track traffic and bookings on your Jane online booking site.

Canonical page: https://integrations.jane.app/integrations/google-analytics
Marketplace: Jane Integration Ecosystem
Last updated: 2026-07-14
Logo: https://assets.partnerfleet.app/lpv9ajabu40khfsnbcxyxg4usulb

## At a glance
- Category: [Marketing & Growth](https://integrations.jane.app/t/categories-new/marketing)
- Region: Canada, United States, United Kingdom, Australia, Other
- Website: [developers.google.com/analytics](https://developers.google.com/analytics)

## Call to actions
- [About Google Analytics](https://jane.app/guide/google-analytics)

## About
Google Analytics is Google's web analytics tool for understanding who visits your site and what they do there. Jane's integration lets you add your Google Analytics 4 (GA4) Measurement ID so you can track traffic on your Jane online booking site, see how visitors behave, and measure appointments booked online as conversions. 

## Benefits
- **Understand your booking traffic** — See how many people visit your Jane online booking site and where they come from.
- **Measure online bookings as conversions ** — Track appointments booked online as GA4 conversions.
- **GA4 ready** — Works with Google Analytics 4, Google's current analytics standard.
- **No-code setup** — Paste your GA4 Measurement ID into the card in Settings; no separate portal or developer work.
- **Behaviour insights** — Use Google Analytics' reporting to see how visitors move through your booking flow.
- **Know what drives bookings** — Use real booking-site data to see which channels and campaigns bring patients in, so you can put your marketing effort where it pays off.

## Resources
- [Google Analytics Jane Guide](https://jane.app/guide/google-analytics) — Find information about Google Analytics and guides to get you started.
- [About Google Analytics](https://marketingplatform.google.com/about/analytics/) — Learn what GA4 can do.