# Google Tag Manager
> See which campaigns are actually driving new patient bookings.

Canonical page: https://integrations.jane.app/integrations/google-tag-manager
Marketplace: Jane Integration Ecosystem
Last updated: 2026-08-06
Logo: https://assets.partnerfleet.app/hezcdr6342utfef4fb2zh2eevgto

## At a glance
- Category: [Marketing & Growth](https://integrations.jane.app/t/categories-new/marketing)
- Status: New
- Region: Canada, United States, United Kingdom, Australia, Other
- Badge: New
- Website: [tagmanager.google.com](https://tagmanager.google.com)

## Call to actions
- [Learn More](https://jane.app/guide/google-tag-manager-hub-58a6619e-c413-4db8-ba29-816862d7827a)

## About
With Google Tag Manager, Jane routes conversion and attribution events through its own server-side pipeline, so clinics can see which campaigns are driving bookings without any tracking scripts running in the patient's browser. Patient-identifying data is stripped before anything leaves Jane's systems, so clinics get real marketing insight while patient privacy stays protected.

## Benefits
- **Real Attribution** — Know which ads, campaigns, and channels are actually bringing new patients through the door.
- **No Tracking Scripts In The Booking Flow** — All events are generated server-side by Jane, so nothing runs directly in a patient's browser.
- **Patient Data Stays Protected** — Jane strips all identifying patient information before any event reaches Google.
- **Simple Setup** — Clinic owners connect their Google Ads and GA4 accounts by entering their IDs in Jane settings. No code and no developer needed.
- **Built With Healthcare In Mind** — Jane's approach is HIPAA-considerate and GDPR-aware by design, unlike typical GTM integrations that run directly in the browser.
- **Track Key Conversion Events** — See exactly which actions turn into bookings: appointment booked, packages purchased, gift cards purchased.

## Resources
- [Jane Guide](https://jane.app/guide/google-tag-manager-hub-58a6619e-c413-4db8-ba29-816862d7827a) — A complete walkthrough of setting up your Google Ads and GA4 accounts in Jane, so you can start tracking conversions right away.