Google Tag Manager
Jane's Google Tag Manager integration gives clinics accurate conversion tracking for Google Ads and Google Analytics, without exposing patient data. Every event is generated and sanitized on Jane's servers before it reaches Google.
Description
Booking data has always been a black box for clinics running digital ads. With Google Tag Manager, Jane routes conversion and attribution events through its own server-side pipeline, so clinics can see which campaigns are driving bookings without any tracking scripts running in the patient's browser. Patient-identifying data is stripped before anything leaves Jane's systems, so clinics get real marketing insight while patient privacy stays protected.
Integration Details
Data
Conversion Events
Conversion Events
Data
Bookings
Bookings
Features & Benefits
Real Attribution
Know which ads, campaigns, and channels are actually bringing new patients through the door.
No Tracking Scripts In The Booking Flow
All events are generated server-side by Jane, so nothing runs directly in a patient's browser.
Patient Data Stays Protected
Jane strips all identifying patient information before any event reaches Google.
Simple Setup
Clinic owners connect their Google Ads and GA4 accounts by entering their IDs in Jane settings. No code and no developer needed.
Built With Healthcare In Mind
Jane's approach is HIPAA-considerate and GDPR-aware by design, unlike typical GTM integrations that run directly in the browser.
Track Key Conversion Events
See exactly which actions turn into bookings: appointment booked, packages purchased, gift cards purchased.
